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If you’re running ads without posting consistently, this is how that gap is costing you on every lead.
Your Hosts
Sammi Holt
Social Media Team Lead
Sarah Bryant
Advertising Team Lead
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Who You’ll Hear From
Social Media Team Lead
Sammi leads WolfPack's social media team, building organic strategies that turn consistent content into real audience connections and measurable results. She works across content planning, platform strategy, performance analysis, and community engagement.
Comfortable on both the creative and analytical sides of social, Sammi crafts plans that are practical, personalized, and aligned with each business's goals.
Who You’ll Hear From
Advertising Team Lead
Sarah leads WolfPack's paid advertising campaigns across Google, Meta, and beyond, pairing analytical, data-driven thinking with strong copy and thoughtful design to make every ad dollar work harder.
She thrives on problem-solving and testing fresh ideas, always looking for smarter ways to help clients grow.
What’s In the Recording
No fluff, no buzzwords. Just clear, practical steps you can start using the same day, and now you can watch it on your schedule.
How consistent posting primes your audience so your paid campaigns convert better and cost you less per lead.
How organic content and paid campaigns feed each other, and why running them together beats running either alone.
Engaged followers, retargeting pools, and why the platforms reward a warm audience with cheaper clicks.
The types of organic posts that make your paid ads perform better, with real examples you can copy.
Anonymized results showing what happens to cost per lead and cost per click when organic and paid work together.
Real questions from real home service owners. Hear Sammi and Sarah work through the exact situations other operators are dealing with. It’s all in the recording.
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